Major labels should take note of the Fat way of doing things!

In recent years major music labels have pushed buying songs online as their great hope to save them from declining sales. One of the major problems they've discovered is that by attempting to maximize profits by cutting CD and vinyl manufacturing costs and pushing people to buy songs individually on iTunes instead of entire albums (as well as pricing digital downloads barely belowe CD prices when they should be half the price), is fans cherry pick a hit song or two by a band instead of buying their full album. Pop bands sell a lot less records this way and we've seen the CD market decline steadily and even online album sales not do so great, even if individual song sales continue to go up.

So what's a record label to do in these times of market and format change? The majors seem to really be floundering around. By almost abandoning album sales for singles they've really shot themselves in the foot, they totally missed the vinyl resurgence (vinyl sales have steadily climbed the past two years), and they are pricing their products even higher in a declining economy (iTunes and Amazon are both jacking their download prices).

What the majors should do is look towards the indies. In a shitty economy, it's where the innovation lies. The smaller more nimble indie record labels can adapt and change faster to music fans needs and their shrinking paychecks. Take Fat Wreck Chords for example, the label owned by Fat Mike of NOFX. Fat has ridden the vinyl resurgence by doing what other indie labels like Sub Pop and Am Rep did before them, creating a collectors market and buzz for their vinyl 45s by making singles clubs, limited edition colored vinyl, hand numbered editions, etc. They also do their own distribution through their website.

Take the new NOFX record for instance. For their "Coaster" CD that was released yesterday, they named the vinyl "Frisbee" and gave it a completely different cover. Plus they included with the vinyl a code to download the MP3 version of the album online from their website. But they took it even further, the first 1500 people that pre-ordered the album online from Fat directly got a hand numbered hand stamped free single... and if you know anything about limited edition NOFX singles, you know that it will be selling for $50+ on Ebay within a few years. They sold out of the first 1500 vinyl copies + single a month or two before the album even came out, I just got mine in the mail last week. That's a fucking marketing plan.

With the release of the CD version of the album came a new announcement from Fat. The album will be priced under $10 in every store in North America. Heck, why not? The economy is lowering music fan's buying power. Plus the manufacturing costs for CDs has drastically dropped in the past decade while the retail prices have actually increased. But once again, Fat went even further:

"This is not a sale. This is how much this CD costs, and not only that, but EVERY CD on Fat Wreck Chords will now be under $10 and most will be under $8. No, we are not crazy. We just think that having a very low CD price is a fair way for scene supporting music fans to support their favorite independent bands and labels. Sound crazy? I think it sounds reasonable. We make less profit, but bands hopefully will sell more CDs to more people, which is why we started doing this in the first place."

Crazy, a record label lowering retail prices for fans and bands, even if it means lowering their profit margin. But it's not really that crazy at all, it's what's happening all across America. Union workers are agreeing to pay cuts to keep their jobs and businesses afloat, employees aren't getting cost of living increases or bonuses, most state agencies are dropping services and letting go of staff, and there are massive layoffs. To survive in the faltering economy, businesses have to lower their profit margins, which really got out of hand in the last couple of years anyway. I know at my work we've spent the past six months pouring over budgets and services and determined where we can cut, even if it means people losing their jobs. And people are doing this with their own lives at home, trying to cut expenses to make ends meet. This is a reality check after all the wasteful spending on credit/debt days during the Bush Administration.

Cheers to Fat Wreck Chords for leading the charge with both innovation and price dropping in the music industry, lets hope both the big guys and other indie labels follow suit. I think those that don't just might find themselves out of a job one of these days.

Davey Havok

Remember when Davey Havok was just another punk kid singing for AFI?


Now you can buy his designer hipster t-shirts for $63 plus shipping with a techno beat!

Seattle hardcore legends Trial's reunion show

This is the first two songs of the Trial reunion show at the Vera Project last week, pretty awesome:

Brown Derby's adaption of "The Goonies" is fucking hilarious!

Sloth and Chunk triumphantly catch back up to the rest of the Goonies and foil the Fratelli brothers in Brown Derby's adaption of "The Goonies":

Last night I went to Ian Bell's Brown Derby adaption of "The Goonies" at Re-bar. Totally fucking packed and totally fucking hilarious. Seriously. And tonight is the last night, you should go. And I'd recommend getting there when the doors open at 6:30pm, when I got there a little before 7pm the line was 50 people deep and I wasn't sure I'd get in.

Ian Bell has a 10 Things connection too. Back in the early years of the zine, before I was raking in enough ad revenue and sales to afford to have a printer fully assemble the zine, Parker and I brainstormed the idea of "assembly parties." We'd buy a keg and let everyone drink for free if they would collate, fold and staple 100 issues. Realize 10 Things was up to 60-80 pages by then, so it would take about and hour of walking around a table putting them together. But the promise of free beer worked great. Sure, we ended up getting underage kids drunk and had some sloppily put together issues (and yes, a few with porn stapled in them and there was the time someone stage dove the table full of zine pages), but it turned out to be a fun way to put the zine together. And a bunch of friends and contributors lived in a U-District house and volunteered to host a few of the parties, which was awesome, Ian was one of the housemates and always a fucking crack up, even back then. I know, totally random.

Anyway, I'm a huge Goonies fan, as well as a fan of irreverent, goofy, over-the-top, humor full of sexual innuendos. Throw in some low-fi sets and costumes, half-assed acting reading from scripts, drag queens, intermittent dance numbers or full cast lapsing into quoting commercials, and you have one funny play that will leaving you laughing out loud more than groaning when the jokes start rolling.

The Goonies run into Ma Fratelli (played by Jackie Hell) as they try to track down One-Eyed Willie's treasure:


The Re-bar is located in downtown Seattle at 1017 Stewart Street. The Goonies is $14, doors open at 6:30pm, show starts at 7:30pm and runs about two hours with one intermission. 21 and over, full bar.

Pat Moriarty's show at Tigertail

This photo is of Port Orchard, Washington artist Pat Moriarty and his son playing at the opening party for art show at Tigertail. Pat and his son did a dozen covers, including Johnny Cash, Stiff Little Fingers, and the Young Fresh Fellows, it was pretty awesome.

Throughout the 1990's Moriarty was an underground comic book and poster artist, as well as the art director for Fantagraphic Books. Today his work focuses on drawings and cartoon-work. His exhibit up at Tigertail should last through the month of May. Tigertail is a bar and restaurant located off Phinney Ridge in Ballard at 704 NW 65th Street.

Here are a few pieces from the show:

Northwest Punk Board

A while back I plugged SeattlePunk.org, a local forum for punk rock discussion and show announcements. Today I want to plug another similar board, with a larger regional outlook and a way goofier sense of humor, the Northwest Punk Board. I love seeing more regional forums for punk/underground rock popping up and people networking and supporting often smaller venues, labels and bands. Check it out.

More X Photos!

I've finally had some time to edit the rest of my X photos. I'm pretty happy with how they turned out, hopefully you'll dig 'em: